Doritos, Single Moms And Racism ... Say What??

Leave it to conservatives to take an ad that most normal Americans thought was funny and turn it into some liberal plot to attack black people.

Yes, and many of these same conservatives are apt to accuse black people of playing the so-called race card. For some on the right, the formula is rather simple. Mix a tempting bowl of Doritos, an attractive single mom, an overprotective (albeit funny young son), a would-be date, and the fact that they’re all black, and conservatives see a sinister plot on the part of liberals to reinforce stereotypes of black people. We are in the middle of a discussion on the topic on one of my new favorite blogs, Diversity Ink. I was about ready to go on to the next topic when I became aware of a blog you will see referred to below.

First, however, is the Super Bowl commercial in question.

Some right wingers of color have lost their minds over this commercial.

Here is a fellow blogger’s take on the commercial she found to be far from funny.

I found NOTHING funny about this superbowl commercial for Doritos.

It is white liberal condescension towards black in its most heightened form.It has white liberal disturbing humor written all over it and reinforces its messages loud and clear.

Now if you’ve been reading here long enough, you know I don’t cry racism over racial situations. I see them for the individual events they are, driven by individual idiots, no matter what their color.

However, as a reminder to those who’ve been brainwashed all these long years by liberal and Democratic white ideologies, it behooves me to speak up about this buffoonish commercial.

It goes without saying that I completely disagree with that assessment of the Doritos commercial and the attempt to use it as a weapon against “liberal and Democratic white ideologies” and to advance the tired “brainwashed” theory. This blog I am citing seems less angered by the commercial and more interested in how it can be used as a weapon to attack liberals and Democrats.

The blogger adds:

The little boy’s reaction is instant hostility and violence. When his mother leaves the room he gives this adult male – who he’ll one day grow to be – a warning slap across his face about touching his food and/or his mother.

I don’t care what intentions an adult indicates in front of a child, short of violence, children should respect authority. It is not cute or funny to have them do otherwise.

Further, the message in the (no older than five, this child) boy’s actions suggests, this is a baby-mama, single-parent household, and the boy intends to keep it this way.

These days, we see beer commercial after beer commercial of white guys drinking beer and wanting to push up on white women. Is that indicative of something bad as far as white men and white women are concerned (drinking and potentially hooking up)? I don’t see it that way. I think it was just a funny commercial and I did not see the racism at all. Even more difficult than the racism is seeing the angle about some liberal Democrat plot. That line of thinking is farfetched to say the very least.

The blogger does not see a funny commercial, a young boy protective of his mom or the kind of dating that occurs every day in our society (there are a lot of single moms … whether we like it or not).

This was a cute ad and there was no racism or liberal plot.

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